Lucky for you, I'm here to document it.
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Dick Costolo, COO Twitter: When asked if Twitter will be around in 10 years "I think so. I hope so." Your employees would prefer more certainty. May I recommend selling advertisements? That'll ensure...what's the term I'm looking for...revenue stream.
Jimmy Pitaro, VP and General Manager, Yahoo: "We produce 25 shows." Can you name any? One of these days they'll rid themselves of the ghost of Terry Semel, hopefully it's before Google acquires whatever market share Yahoo has left.
|Bacon cupcakes, highly irregular|
Lauren Zalaznick, President, NBC Universal & Lifestyle Entertainment Networks: "I feel like a brontosaurus at a fruit fly cocktail party." Honestly I have no idea what she meant about this. In a completely unrelated note, Lauren won't actually refer to the departed Project Runway by name, only calling it "the show."
Ben Silverman, CEO, Electus: Truth be told, he sounded like a presenter at every investor conference I've ever gone to. Dull and full of buzzwords like synergies, paradigm shifting and collabortainment. But you know you've hit the motherload of a snoozer when the presenter mentions Moore's Law. But Silverman did have a brief moment of "huh?" when he said "College Humor is a channel of the future." While I've never read or seen anything funny on the site, at least they have Cute College Girl of the Day.
|Applicable photo from The Onion|
This is pretty much the point where I started to zone out. The thing about conferences that focus on monetizing digital video content is these conferences shouldn't be necessary. If Hollywood execs had been paying attention to what Napster did to the music industry, they'd have planned for this eventuality. They'd have recognized in 2000 it was just a matter of time until this "series of tubes" had the capacity to handle streaming video content and looking at ways to protect their property and make money doing it. Perhaps then they'd have developed a digital video strategy that was something slightly better than ad hoc and poorly considered. But too many ignored the warning signs and buried their heads in the
If only someone had raised this issue years ago. Oh whoops. They did.