I used to like The Office. I liked it so much I wrote a spec script for it. The episode revolves around Dunder-Mifflin going casual Friday, but they have to take a test first to verify their understanding of "casual." In the B-story, Jim gets addicted to taking smoke breaks (Not actually smoking. Just taking the smoke breaks.) I can't remember the C-story. But all this aside, the one thing I never incorporated into my script were blatant product placements -- like the ones in Thursday's episode "Sabre."
While I don't like it, in fact I despise it, I've come to expect a certain amount of product placement in today's programming. But the piston-whip commercialism of Thursday's episode merited further investigation.
So with my trusty Hulu account and the aide of online-stopwatch.com I can reveal the following about the episode:
- Total product placements for either the Apple logo or the product name -- 18
- Total Apple products that received screen time -- 3 (iPhone, MacBook, MacBook Pro)
- Total screen time for these logos -- 1 minutes and 2 seconds.
- Total screen time for Stanley -- 21 seconds
- Total value for 60 second ad during The Office -- $382,472 (source: AdAge)