Wednesday, October 7, 2009

Great Moments In Product Placement History

Today's moment comes from the 2007 post-apocalyptic blockbuster I am Legend. In this scene, Dr. Robert Neville (Will Smith) needs to fuel up one of the many Fords he drives during the film. As Neville believes he's the last man on earth, he decides the best place to go is the Mobil station on Manhattan's Lower West Side...

Although the one thing that concerns me is that Super Unleaded at this future Mobil station costs $6.95/gallon. Isn't there an Arco anywhere near there? You'll save at least five cents per gallon. He probably gets reward points.

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