Friday, November 13, 2009

Brand Confusion 101

Lost in all the excitement of the last week was this little tidbit of programming genius:
"The hour-long live-action series Tower Prep and Warner Horizon Television's Unnatural History are to join the lineup of Cartoon Network in January 2010."
Yes, you read that correctly. Cartoon Network will soon be airing live-action shows. As we learned back in June, the term "live action" means that characters are played by people not drawings. This presents an inherent branding issue for Cartoon Network which, if I can deconstruct the name of this 17-year old station properly, is a Network airing Cartoons.

Of course NBC still calls itself a "Network," so I suppose it could be worse.

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