For those of you unfamiliar with what I'm referring to, Variety recently changed their website to a subscription model. And that's probably a smart thing. People are increasingly getting their news online. The ad market is soft. And money doesn't grow on trees. But if I can figure out how to access your site without paying for it, you need to hire smarter programmers.
Enough of the preamble. Here's how you bypass the subscription.
- Go to Variety.com and click on any article. At this point you'll get the black "you need to pay here" page. Now the fun starts.
- Replace the part in the URL that says www.variety.com with 220.127.116.11. I think this is called the IP address. Or perhaps they're the magic number from LOST? [Note: Don't replace the "http://" or the stuff after ".com". Only the www.variety.com]
- Now you're behind whatever firewall thing. Enjoy the entire site gratis.
Just don't ask me how I figured this out. I'm not really sure.