Thursday, May 10, 2012

Great Moments in Product Placement History - Modern Family

It must have been "Corporate Synergy Week" or some other ridiculous edict, because last night's episode of Modern Family turned into a 30-minute infomercial for Disneyland.  Or perhaps they're just kissing a little parent company ass while contract talks are going on.

(And in the event you're keeping track, the cast says "Disneyland" three times and "The Happiest Place on Earth" once before the opening credits even run.)


gman said...

I’m not sure if you watch a lot of ABC like I do, but the Disney asset has been a well exploited for ACB for at least five years now (at least for any family show on the network). Despite the “not so subtle” plug, they managed to make fun of the experience pretty well, right down to the impracticality of Gloria wearing heels. Our family watches it together usually, and last night I worked at Dish late, so my wife had it cued up on the Hopper I bought when it was released in February. It seemed like a situation where I didn’t have a choice because the PrimeTime Anytime with 500 hours of HD recording time solved our problem of not enough room for storing everyone’s favorite shows and movies. Now were as happy as clams, and we have this entire season of Modern Family stored for future viewing.

Anonymous said...

Remember tgif they used to do this all the time. And go to hawaii. Dont know how hawaii factors in, maybe just free trip. Overall modern family is product placement ground zero. If they need to free up some cash they can trade in all of the kids fir cheaper ones.

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