There ain't a whole lotta work to be had these days. Sometimes this leaves me struggling for content to entertain you workin' folk. Today is one of those days.
I know I've discussed my distaste for product placements before. But as the economics of entertainment change, these will be the rule rather than the exception. Executives need to subsidize production costs and/or their own salaries. Product placement (or as I like to call it "in-movie sponsorship") offers that quick, easy solution Hollywood executives desperately seek. It's not a particularly desirable reality, but it's the one we're stuck with.
I present to you the first of many "Great Moments In Product Placement History" -- fight scene between Superman and Zod (from Superman 2).
Can you believe they did this all for £20,000 or today's equivalent of $120,000? Amateurs.